AT&T Retail // Holiday 2024 Toolkit Animation
• Worked with The Refinery to create a Holiday 2024 Toolkit motion graphics package for AT&T Retail stores in North America. $150k budget for 15 elements across vertical and horizontal screens, with 300 total sub aspect ratios and resolutions. All Toolkit elements later integrated across 200+ final video deliverables.
AT&T Retail // Holiday 2023
• $1.4MM budget across photography, live-action, animation and post. Collaborated with The Mill to create a Holiday Toolkit that featured various type animations, transitions, AT&T animated gift box store, and the creation of anthropomorphic "Ty" the ribbon character. 350+ assets: toolkit elements and final video deliverables for AT&T Retail stores in North America.
Hasbro // Trolls World Tour Pop-to-Rock Poppy
• Lead agency producer for $250k budget live-action shoot and VFX/post.
Frito-Lay // Tostitos Fiesta Remix
• $350k budget live-action shoot and post that featured high-caliber celebrities: Danny Trejo and Sofía Reyes. Included heavy VFX and animation to create final colorful "poof". 40+ assets: hero spot and lifts/cutdowns for organic and paid social content.
Hasbro // Power Rangers Beast Morphers
• Lead agency producer for $300k budget live-action shoot and post that featured stop motion animation.
TBWA\Media Arts Lab x Apple // Localization Campaigns
• Assisted lead producer localizing spots in 30+ languages across global markets on broadcast, digital, and social platforms. Campaigns included iPhone XS, Face ID, Privacy on iPhone, iPhone 11 Pro, Brand Holiday, and Behind the Mac.